19 October 2026

strategyland.uk

Moonpig Group PLC (MOONM)

Rank #70 of 280 - Consumer Cyclicals - UK Equities

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Moonpig Group PLC

MOONM.L·Consumer Cyclicals·Market Cap £832m

Rank #70 of 280

Quantitative Model · 280 Stocks Analysed

£2.82

+39.11% YTD

52W: £1.93 - £2.93

Factor Analysis Summary

Editorial assessment generated from Moonpig Group PLC's live factor scores and sector positioning.

Based on Strategyland's proprietary 7-factor analysis, Moonpig Group PLC (MOONM.L) currently holds an overall rank of #70 out of 280 FTSE 100 constituents, reflecting its weighted composite score across liquidity, valuation, profitability, solvency, asset efficiency, market trading, and technical dimensions.

Its primary strength lies in asset efficiency, where it demonstrates highly efficient capital deployment, converting assets into revenue and returns effectively.

Areas requiring attention include valuation (P/E 17.9, dividend yield 1.8%), where the stock appears richly priced on forward earnings and cash flow metrics, as well as solvency (Altman Z-Score -3.9), where balance sheet metrics are unexceptional and offer limited downside protection.

Within the Consumer Cyclicals sector, Moonpig Group PLC sits at composite rank #70, trailing the Consumer Cyclicals peer average (rank 46). Among 7 Consumer Cyclicals names in our coverage, it ranks above 2 peers and below 4.

Ranking in the top quartile overall, Moonpig Group PLC offers a favourable balance of fundamentals, though investors should weigh its asset efficiency advantage against valuation — its relatively weakest factor.

Strongest Factors

Asset Efficiency — Rank 4/280 (top quartile)
Technical — Rank 116/280 (middle of the pack)
Market Trading — Rank 135/280 (middle of the pack)

Weakest Factors

Valuation — Rank 178/280 (below average)
Solvency — Rank 161/280 (middle of the pack)

Score Analysis

Moonpig Group PLC is ranked #70 out of 280 UK stocks. Lower factor scores indicate better performance in that category.

Factor Breakdown

128/280

Average Score

Liquidity

Fair144/280

Valuation

Weak178/280

Profitability

Fair158/280

Solvency

Fair161/280

Asset Efficiency

Excellent4/280

Mkt Trading

Fair135/280

Technical

Fair116/280

1. Liquidity

Score: 144/280

How liquid is MOONM and can it meet its short-term obligations?

0/6

liquidity criteria met

Metric

Sector Range

Value

Rank

✗

Quick Ratio

0.7 - 1.2

0.14xRank 151/280

Range: 0.7 - 1.2Rank 151/280

✗

Current Ratio

1.2 - 1.8

0.21xRank 241/280

Range: 1.2 - 1.8Rank 241/280

✗

TTM Operating Cash Flow

0.8 - 1.2

0.74xRank 69/280

Range: 0.8 - 1.2Rank 69/280

–

Liquidity Coverage Ratio

N/A

Range: N/A

✗

Intangible Asset Ratio

3 - 15

0.25xRank 13/280

Range: 3 - 15Rank 13/280

✗

Cash-to-Debt Ratio

0.3 - 0.8

0.08xRank 210/280

Range: 0.3 - 0.8Rank 210/280

Key Liquidity Metrics

Quick Ratio

0.14x

Sector: 0.7 - 1.2

Current Ratio

0.21x

Sector: 1.2 - 1.8

Overall Liquidity Rank

Rank within universe#144/280

Best (1)Worst (280)

2. Valuation

Score: 178/280

Is MOONM undervalued compared to its peers and fair value metrics?

4/7

valuation criteria met

Metric

Sector Range

Value

Rank

✓

FY27e P/E

12x - 30x

12.7xRank 128/280

Range: 12x - 30xRank 128/280

✓

FY26e P/E

12x - 30x

14.6xRank 134/280

Range: 12x - 30xRank 134/280

✓

FY27e Net Div Yld (%)

1.0 - 4.0

1.51%Rank 190/280

Range: 1.0 - 4.0Rank 190/280

✗

Div Payout Ratio

25 - 50

22.04%Rank 50/280

Range: 25 - 50Rank 50/280

✓

Current EV/EBITDA

7.0x - 11.0x

7.2xRank 112/280

Range: 7.0x - 11.0xRank 112/280

–

Current P/TBV

1.5x - 4.5x

N/A

Range: 1.5x - 4.5x

–

Current P/B

1.5x - 4.5x

N/A

Range: 1.5x - 4.5x

Key Valuation Metrics

TTM P/E

Price-to-Earnings

17.9x

FY26e P/E

Forward estimate

14.6x

FY27e P/E

Forward estimate

12.7x

Current P/B

Price-to-Book

N/A

Current P/TBV

Tangible Book Value

N/A

Current EV/EBITDA

Enterprise Value

7.2x

FY26e EV/EBITDA

Forward estimate

8.5x

FY27e EV/EBITDA

Forward estimate

8.7x

Dividend

MOONM pays a dividend yield of 1.78%.

Current Yield

1.78%

FY27e Net Div Yield

1.51%

FY26e Gross DPS

0.037

FY27e Gross DPS

0.043

Dividend Per Share Forecast

3. Profitability

Score: 158/280

How profitable is MOONM relative to its peers?

0/7

profitability criteria met

Metric

Sector Range

Value

Rank

✗

TTM Profit Margin

3 - 8

13.9%Rank 132/280

Range: 3 - 8Rank 132/280

✗

T12 FCF Margin

3 - 10

0.2%Rank 144/280

Range: 3 - 10Rank 144/280

✗

FY27e RoE

5 - 12

-97.1%Rank 204/280

Range: 5 - 12Rank 204/280

✗

FY26 EPS Growth

0 - 5

11.8%Rank 87/280

Range: 0 - 5Rank 87/280

✗

FY27e EPS Growth

5 - 12

28.0%Rank 74/280

Range: 5 - 12Rank 74/280

–

NIM

N/A

Range: N/A

–

Expense Ratio

85 - 92

N/A

Range: 85 - 92

TTM Profit Margin

13.9%

Current RoCE

N/A

FY27e RoE

-97.1%

T12 FCF Margin

0.2%

EPS Growth

4. Solvency

Score: 161/280

How strong is MOONM's balance sheet and financial position?

0/6

solvency criteria met

Metric

Sector Range

Value

Rank

–

Debt/Eqt

0.5x - 1.2x

N/A

Range: 0.5x - 1.2x

–

Interest Coverage Ratio

3x - 8x

Rank 121Rank 121/280

Range: 3x - 8xRank 121/280

✗

Net Leverage Ratio

1.5x - 3.5x

1.12xRank 85/280

Range: 1.5x - 3.5xRank 85/280

–

Altman Z-Score (Manufacturing)

<1.10 - >2.60

-3.95Rank 279/280

Range: <1.10 - >2.60Rank 279/280

–

Z-Score (Non Manufacturing)

<1.10 - >2.60

Rank 198Rank 198/280

Range: <1.10 - >2.60Rank 198/280

–

CapAdeq Ratio Tier1

N/A

Range: N/A

Key Solvency Metrics

Debt/Eqt

N/A

Net Leverage Ratio

1.12x

Interest Coverage

Rank 121

T12 FCF Margin

0.2%

Altman Z-Score

-3.95

Distress Zone

01.812.995+

5. Asset Efficiency

Score: 4/280

How efficiently does MOONM deploy its assets and intellectual capital?

2/5

asset efficiency criteria met

Metric

Sector Range

Value

Rank

–

Efficiency Ratio

N/A

Range: N/A

✓

TTM Asset Turnover Ratio

1.0x - 2.5x

2.03xRank 11/280

Range: 1.0x - 2.5xRank 11/280

✓

TTM CAPEX/Sales

3 - 8

4.2%Rank 100/280

Range: 3 - 8Rank 100/280

–

Working Capital Turnover

5x - 12x

N/A

Range: 5x - 12x

–

R&D/Sales FY27e

0.5 - 3.0

N/A

Range: 0.5 - 3.0

Overall Asset Efficiency Rank

Rank within sector peers#4/280

Best (1)Worst (280)

6. Market Trading

Score: 135/280

How liquid and actively traded is MOONM?

2/2

market trading criteria met

Metric

Sector Range

Value

Rank

✓

Intraday Sentiment (%)

30 - 70

65.0%Rank 78/280

Range: 30 - 70Rank 78/280

–

10D-Avg v/s 3M-Avg Vol

N/A

106%Rank 50/280

Range: N/ARank 50/280

✓

Avg Directional Index 30D

012 - 45

26.5Rank 64/280

Range: 012 - 45Rank 64/280

–

Parabolic SAR

N/A

265.42Rank 215/280

Range: N/ARank 215/280

–

Stock Rating Rank

N/A

Rank 50Rank 50/280

Range: N/ARank 50/280

Market Cap

£832,420,437

Enterprise Value

£940,962,988

Trading Volume

7. Technical

Score: 116/280

What do the technical indicators say about MOONM?

0/5

technical criteria met

Metric

Chart

Sector Range

Value

Rank

–

CMP v/s 52-WH

£2.93£1.93

-3.6%CMP: £2.82

N/A

-3.6%Rank 40/280

£2.93£1.93

-3.6%CMP: £2.82

Range: N/ARank 40/280

–

CMP v/s 52-WL

£2.93£1.93

+46.0%CMP: £2.82

N/A

46.0%Rank 211/280

£2.93£1.93

+46.0%CMP: £2.82

Range: N/ARank 211/280

–

RSI 14D

072.2 - Overbought100

N/A

72.2Rank 25/280

072.2 - Overbought100

Range: N/ARank 25/280

–

MA50 - MA200

£2.35+0.40£2.74

N/A

BullishRank 89/280

£2.35+0.40£2.74

Range: N/ARank 89/280

–

MACD Rank

Golden Cross

MACD: 2.26

N/A

2.26Rank 100/280

Golden Cross

MACD: 2.26

Range: N/ARank 100/280

RSI (14 Day)

72.2

Overbought

0 (Oversold)50100 (Overbought)

Moving Averages

50 SMA£2.74

200 SMA£2.35

SignalGolden Cross (Bullish)

MACD2.26

Risk Metrics

Beta

N/A

3-Yr Std Dev

N/A

5-Yr Std Dev

N/A

Peer Comparison

How does MOONM compare to other Consumer Cyclicals stocks?

Overall Rank Comparison

Factor Score Comparison

Stock	Rank	Liquidity	Valuation	Profitability	Solvency	Mkt Trading	Technical
MOONM	#70	144	178	158	161	135	116
GAW.L	#10	9	267	93	36	18	240
NXT.L	#22	40	261	94	105	2	33
FOUR.L	#31	135	202	184	24	82	12
GFTU_u.L	#56	49	145	218	125	153	11
CPG.L	#72	156	203	150	129	266	215
CURY.L	#82	232	89	246	206	255	226

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Methodology Note

The analysis presented for Moonpig Group PLC is produced using Strategyland's proprietary 7-factor quantitative model, which evaluates each stock across Liquidity, Valuation, Profitability, Solvency, Asset Efficiency, Market Trading, and Technical dimensions. Individual factor scores and the composite rank reflect relative rankings within the FTSE 100 universe — a lower rank number indicates stronger performance in that category.

Underlying financial and market data is sourced from LSEG (London Stock Exchange Group) and processed through our scoring engine. Scores are recalculated as new data becomes available and should be interpreted as a systematic screening output, not a forecast of future share price performance.

This content is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Past performance and factor rankings are not indicative of future results. Please read our Risk Disclaimer before making any investment decisions.

Strategyland Research Center - strategyland.ukThis report is for informational purposes only. Not financial advice.