19 October 2026

strategyland.uk

WPP PLC (WPP)

Rank #265 of 280 - Consumer Cyclicals - UK Equities

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WPP PLC

WPP.L·Consumer Cyclicals·Market Cap £4.2b

Rank #265 of 280

Quantitative Model · 280 Stocks Analysed

£3.86

+14.34% YTD

52W: £2.19 - £4.13

Factor Analysis Summary

Editorial assessment generated from WPP PLC's live factor scores and sector positioning.

Based on Strategyland's proprietary 7-factor analysis, WPP PLC (WPP.L) currently holds an overall rank of #265 out of 280 FTSE 100 constituents, reflecting its weighted composite score across liquidity, valuation, profitability, solvency, asset efficiency, market trading, and technical dimensions.

Key strengths include valuation, where it demonstrates compelling valuation metrics, trading at a discount to peer averages on key multiples; market trading, where it demonstrates strong market trading characteristics with favourable volume trends and institutional participation; and technical (RSI 51.8), where it demonstrates positive technical momentum with price action supporting a constructive trend.

Areas requiring attention include profitability (ROE -7.1%, net margin -1.5%), where compressed margins and weak returns on equity weigh on the earnings profile, as well as solvency (debt/equity 2.5), where higher debt levels or weaker coverage ratios raise solvency concerns.

Within the Consumer Cyclicals sector, WPP PLC sits at composite rank #265, trailing the Consumer Cyclicals peer average (rank 44). It ranks behind all 6 tracked Consumer Cyclicals peers in our model.

The composite profile is weighed down by 3 below-average factor scores, with profitability (rank 268/280) representing the most significant drag on its #265 overall standing.

Strongest Factors

Valuation — Rank 43/280 (top quartile)
Market Trading — Rank 50/280 (top quartile)
Technical — Rank 51/280 (top quartile)

Weakest Factors

Profitability — Rank 268/280 (below average)
Solvency — Rank 264/280 (below average)

Score Analysis

WPP PLC is ranked #265 out of 280 UK stocks. Lower factor scores indicate better performance in that category.

Factor Breakdown

149/280

Average Score

Liquidity

Weak214/280

Valuation

Excellent43/280

Profitability

Weak268/280

Solvency

Weak264/280

Asset Efficiency

Fair150/280

Mkt Trading

Excellent50/280

Technical

Excellent51/280

1. Liquidity

Score: 214/280

How liquid is WPP and can it meet its short-term obligations?

2/6

liquidity criteria met

Metric

Sector Range

Value

Rank

✓

Quick Ratio

0.7 - 1.2

0.88xRank 85/280

Range: 0.7 - 1.2Rank 85/280

✗

Current Ratio

1.2 - 1.8

0.89xRank 179/280

Range: 1.2 - 1.8Rank 179/280

✗

TTM Operating Cash Flow

0.8 - 1.2

0.08xRank 208/280

Range: 0.8 - 1.2Rank 208/280

–

Liquidity Coverage Ratio

N/A

Range: N/A

✗

Intangible Asset Ratio

3 - 15

0.03xRank 112/280

Range: 3 - 15Rank 112/280

✓

Cash-to-Debt Ratio

0.3 - 0.8

0.39xRank 107/280

Range: 0.3 - 0.8Rank 107/280

Key Liquidity Metrics

Quick Ratio

0.88x

Sector: 0.7 - 1.2

Current Ratio

0.89x

Sector: 1.2 - 1.8

Overall Liquidity Rank

Rank within universe#214/280

Best (1)Worst (280)

2. Valuation

Score: 43/280

Is WPP undervalued compared to its peers and fair value metrics?

0/7

valuation criteria met

Metric

Sector Range

Value

Rank

✗

FY27e P/E

12x - 30x

6.6xRank 12/280

Range: 12x - 30xRank 12/280

✗

FY26e P/E

12x - 30x

6.9xRank 12/280

Range: 12x - 30xRank 12/280

✗

FY27e Net Div Yld (%)

1.0 - 4.0

4.27%Rank 89/280

Range: 1.0 - 4.0Rank 89/280

–

Div Payout Ratio

25 - 50

N/ARank 25/280

Range: 25 - 50Rank 25/280

✗

Current EV/EBITDA

7.0x - 11.0x

4.7xRank 47/280

Range: 7.0x - 11.0xRank 47/280

–

Current P/TBV

1.5x - 4.5x

N/A

Range: 1.5x - 4.5x

✗

Current P/B

1.5x - 4.5x

1.43xRank 134/280

Range: 1.5x - 4.5xRank 134/280

Key Valuation Metrics

TTM P/E

Price-to-Earnings

N/A

FY26e P/E

Forward estimate

6.9x

FY27e P/E

Forward estimate

6.6x

Current P/B

Price-to-Book

1.43x

Current P/TBV

Tangible Book Value

N/A

Current EV/EBITDA

Enterprise Value

4.7x

FY26e EV/EBITDA

Forward estimate

5.9x

FY27e EV/EBITDA

Forward estimate

5.9x

Dividend

WPP pays a dividend yield of 6.36%.

Current Yield

6.36%

FY27e Net Div Yield

4.27%

FY26e Gross DPS

0.147

FY27e Gross DPS

0.165

Dividend Per Share Forecast

3. Profitability

Score: 268/280

How profitable is WPP relative to its peers?

0/7

profitability criteria met

Metric

Sector Range

Value

Rank

✗

TTM Profit Margin

3 - 8

-1.5%Rank 260/280

Range: 3 - 8Rank 260/280

✗

T12 FCF Margin

3 - 10

0.8%Rank 78/280

Range: 3 - 10Rank 78/280

✗

FY27e RoE

5 - 12

15.0%Rank 121/280

Range: 5 - 12Rank 121/280

✗

FY26 EPS Growth

0 - 5

-14.9%Rank 213/280

Range: 0 - 5Rank 213/280

✗

FY27e EPS Growth

5 - 12

-11.0%Rank 211/280

Range: 5 - 12Rank 211/280

–

NIM

N/A

Range: N/A

–

Expense Ratio

85 - 92

N/A

Range: 85 - 92

TTM Profit Margin

-1.5%

Current RoCE

-7.1%

FY27e RoE

15.0%

T12 FCF Margin

0.8%

EPS Growth

4. Solvency

Score: 264/280

How strong is WPP's balance sheet and financial position?

1/6

solvency criteria met

Metric

Sector Range

Value

Rank

✗

Debt/Eqt

0.5x - 1.2x

2.46xRank 242/280

Range: 0.5x - 1.2xRank 242/280

–

Interest Coverage Ratio

3x - 8x

Rank 196Rank 196/280

Range: 3x - 8xRank 196/280

✓

Net Leverage Ratio

1.5x - 3.5x

2.02xRank 125/280

Range: 1.5x - 3.5xRank 125/280

–

Altman Z-Score (Manufacturing)

<1.10 - >2.60

0.34Rank 235/280

Range: <1.10 - >2.60Rank 235/280

–

Z-Score (Non Manufacturing)

<1.10 - >2.60

Rank 233Rank 233/280

Range: <1.10 - >2.60Rank 233/280

–

CapAdeq Ratio Tier1

N/A

Range: N/A

Key Solvency Metrics

Debt/Eqt

2.46x

Net Leverage Ratio

2.02x

Interest Coverage

Rank 196

T12 FCF Margin

0.8%

Altman Z-Score

0.34

Distress Zone

01.812.995+

5. Asset Efficiency

Score: 150/280

How efficiently does WPP deploy its assets and intellectual capital?

0/5

asset efficiency criteria met

Metric

Sector Range

Value

Rank

–

Efficiency Ratio

N/A

Range: N/A

✗

TTM Asset Turnover Ratio

1.0x - 2.5x

0.56xRank 113/280

Range: 1.0x - 2.5xRank 113/280

✗

TTM CAPEX/Sales

3 - 8

1.4%Rank 166/280

Range: 3 - 8Rank 166/280

–

Working Capital Turnover

5x - 12x

N/A

Range: 5x - 12x

–

R&D/Sales FY27e

0.5 - 3.0

N/ARank 34/280

Range: 0.5 - 3.0Rank 34/280

Overall Asset Efficiency Rank

Rank within sector peers#150/280

Best (1)Worst (280)

6. Market Trading

Score: 50/280

How liquid and actively traded is WPP?

1/2

market trading criteria met

Metric

Sector Range

Value

Rank

✗

Intraday Sentiment (%)

30 - 70

78.0%Rank 53/280

Range: 30 - 70Rank 53/280

–

10D-Avg v/s 3M-Avg Vol

N/A

130%Rank 50/280

Range: N/ARank 50/280

✓

Avg Directional Index 30D

012 - 45

27.7Rank 52/280

Range: 012 - 45Rank 52/280

–

Parabolic SAR

N/A

392.20Rank 176/280

Range: N/ARank 176/280

–

Stock Rating Rank

N/A

Range: N/A

Market Cap

£4,160,899,559

Enterprise Value

£9,168,101,676

Trading Volume

7. Technical

Score: 51/280

What do the technical indicators say about WPP?

0/5

technical criteria met

Metric

Chart

Sector Range

Value

Rank

–

CMP v/s 52-WH

£4.13£2.19

-6.5%CMP: £3.86

N/A

-6.5%Rank 88/280

£4.13£2.19

-6.5%CMP: £3.86

Range: N/ARank 88/280

–

CMP v/s 52-WL

£4.13£2.19

+76.6%CMP: £3.86

N/A

76.6%Rank 257/280

£4.13£2.19

+76.6%CMP: £3.86

Range: N/ARank 257/280

–

RSI 14D

051.8 - Bullish100

N/A

51.8Rank 50/280

051.8 - Bullish100

Range: N/ARank 50/280

–

MA50 - MA200

£3.00+0.80£3.79

N/A

BullishRank 59/280

£3.00+0.80£3.79

Range: N/ARank 59/280

–

MACD Rank

Golden Cross

MACD: -1.13

N/A

-1.13

Golden Cross

MACD: -1.13

Range: N/A

RSI (14 Day)

51.8

Bullish

0 (Oversold)50100 (Overbought)

Moving Averages

50 SMA£3.79

200 SMA£3.00

SignalGolden Cross (Bullish)

MACD-1.13

Risk Metrics

Beta

N/A

3-Yr Std Dev

0.5%

5-Yr Std Dev

0.5%

Peer Comparison

How does WPP compare to other Consumer Cyclicals stocks?

Overall Rank Comparison

Factor Score Comparison

Stock	Rank	Liquidity	Valuation	Profitability	Solvency	Mkt Trading	Technical
WPP	#265	214	43	268	264	50	51
GAW.L	#10	9	267	93	36	18	240
NXT.L	#22	40	261	94	105	2	33
FOUR.L	#31	135	202	184	24	82	12
GFTU_u.L	#56	49	145	218	125	153	11
MOONM.L	#70	144	178	158	161	135	116
CPG.L	#72	156	203	150	129	266	215

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Methodology Note

The analysis presented for WPP PLC is produced using Strategyland's proprietary 7-factor quantitative model, which evaluates each stock across Liquidity, Valuation, Profitability, Solvency, Asset Efficiency, Market Trading, and Technical dimensions. Individual factor scores and the composite rank reflect relative rankings within the FTSE 100 universe — a lower rank number indicates stronger performance in that category.

Underlying financial and market data is sourced from LSEG (London Stock Exchange Group) and processed through our scoring engine. Scores are recalculated as new data becomes available and should be interpreted as a systematic screening output, not a forecast of future share price performance.

This content is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Past performance and factor rankings are not indicative of future results. Please read our Risk Disclaimer before making any investment decisions.

Strategyland Research Center - strategyland.ukThis report is for informational purposes only. Not financial advice.